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What are meta tags and how they are related with organic trafic and SEO?
Meta tags are snippets of text that describe a page's content. They don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Here are a few important meta tags that can affect your SEO and organic traffic:
Title Tag: The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to what the thematic subject matter of your page is. Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 characters, research suggests that you can expect about 90% of your titles to display properly.
Meta Description: This is a ~160 character snippet used to summarize a web page's content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. Well-written and engaging meta descriptions can influence click-through rates from search engine results, impacting your site's organic traffic.
Meta Keywords: Meta keywords are a type of meta tag that appear in the HTML code of a webpage and help tell search engines what the topic of the page is. However, Google has stated that it doesn't use this tag for ranking purposes, and it's generally seen as less relevant in modern SEO.
Robots Meta Tag: This meta tag is used to control how search engine bots crawl and index your webpages. You can use it to prevent pages from being indexed, or to regulate the behavior of bots on your pages.
Header Tags (H1, H2, H3, etc.): These are used to identify headings and subheadings within your content. H1 tags are also often used as the title of a page. Proper use of these tags can help search engines understand your content better and can improve your visibility in search results.
Canonical Tag: This tag is used to tell search engines that a specific URL represents the master copy of a page. It helps to prevent problems caused by identical or "duplicate" content appearing on multiple URLs.
While meta tags alone are not going to be the magic solution to achieving higher rankings and increasing organic traffic, when used in conjunction with other SEO strategies, they can play a significant role in helping your website pages perform better.